To be constantly at the forefront of trends, we are developing new products and services to meet the needs of present-day consumers, seeking out products that improve their lives and are healthy, ecological and practical. Our innovation strategy is channelled via a pipeline of short, medium and long-term (5-year) projects, focused on investment for the future. These extensive investments, budgeted annually, allow us to anticipate the needs of the market and our international expansion.

Lynn, Head of Innovation

Strictly in line with international regulations and the nutritional needs of “our tiny” consumers, our R&D designs and develops recipes that stimulate the senses of babies, allowing them to discover new tastes and textures and to grow safely.

With laboratories fitted with compatible pilot equipment and located within our factories, our R&D teams develop and take to markets more than 200 new infant formulas and diverse products every year.

Backed by our years of experience and international outreach, we strive to provide the utmost support to our customers with their development. Market analyses, store checks and consumer surveys are some of the tools we share and adapt for every one of our customers, ensuring a long-term relationship of trust, beneficial to both partners.

Marlene, Marketing Manager

Each of our plants has his own expertise. It allows us to provide a wide range, adapted to every nutritional needs and step of babies’ development.

As a player concerned by the ecological challenges faced in the future, we make every effort to reduce our impact on the environment: For example, one of our sites has taken a conscious step to reduces the weight of the packaging it uses, and recycle more than 60% of its waste today.

To develop our infant formula, we work with a dairy cooperative, our historic partner. It has a support network of 500 dairies that collect milk for our producers based in the Hauts de France region every day.

Our Babynov industrial sites are constantly upgraded to be at the leading edge of technology and guarantee high-quality and safe products. Therefore, they comply with the highest standards.

Within our Supply Chain department, we manage all of the France, Europe and Grand Export flows of our finished products, from the various French production sites. For certain flows, we rely on 9 remote warehouses, which allow us to be as close as possible to the needs of each of our customers.

Ensuring perfect cohesion between the quality, scheduling and trade departments, the logistics department guarantees customer satisfaction and product traceability by monitoring each order daily and shipping it on time.

Lara, Resp. Supply chain

Our quality standards, a testimony to our extensive experience in baby food, form an integral part of our development projects.
Every recipe is monitored by our teams, from the initial concept through the entire marketing period.
A 10-person unit is solely dedicated to the sourcing, selection and verification of the raw materials specific to baby food.

Consideration for the nutritional balance of our recipes, the steering and expert application of the safety processes for our products, strict application of the regulations governing baby food and confirmed control over major risks (contaminants and foreign bodies) are all subjects that drive and motivate the 40 people working every day to fully implement the processes defined by our quality system.

Over 150 different checks are made on every recipe produced by any of our factories before release for marketing.

Gilles, Head of Quality